Chelsea confirm new shirt sponsor for 2023/24 season
- Chelsea's agreement with Infinite Athlete is finally official
- Club shirts had previously been released without sponsors
- Technology firm will sponsor women & academy teams as well
By Tom Gott
Chelsea have finally unveiled Infinite Athlete as their new shirt sponsor for the 2023/24 season.
After ending an agreement with Three, Chelsea spent months searching for a new sponsor and were forced to release their new kits without any branding after failing to get an agreement over the line in time.
Ahead of their seventh Premier League game of the season, Chelsea have now finally confirmed they have secured a new sponsor.
The Infinite Athlete logo will appear on the front of the men's and women's team and will make its debut in Sunday's Women's Super League opener against Tottenham Hotspur.
Mauricio Pochettino's side will then sport the logo when they face Fulham in the Premier League on Monday.
"From the outset, it was clear the potential Infinite Athlete has in leveraging technology to unlock competitive advantage and to enhance the fan experience," chief executive officer Chris Jurasek said.
"We have a like-minded partner in Infinite Athlete. The speed at which our relationship has grown, alongside the evolution of Infinite Athlete’s business, made this an obvious extension to our partnership.
"Infinite Athlete has the potential to revolutionise the world of football and global sports, particularly when it comes to fans wanting to consume more match and player data and control their own viewing experience, while also providing players and coaches with insights and analytics that can help with player performance, health and safety."
Fans will be able to buy the new kits with the Infinite Athlete logo in the near future.
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