90min Company Overview
90min is the largest fan-generated football media brand globally, delivering analysis from over 1,300 contributors and comments from millions of fans. Football writers join the platform to publish journalistic articles, create top football content and participate in the debate.
90min’s mission is to champion fan-generated media as a key ingredient of sports journalism.
90min includes multilingual support in English, German, Spanish and Italian. With a network of over 150 team communities in Europe and South America, 90min’s content is consumed by a global audience of millions via online media, mobile platforms and handheld devices. 90min receives 30 million page views and over 500 million Facebook and Twitter impressions monthly.
At 90min we believe that football is a single global language and that with the right tools football fans worldwide can become fan journalists, getting their opinions heard. We set out to push the boundaries of combining journalism and technology, and achieved a highly scalable media platform which gives fan opinions a single global voice.
Citizen journalism: By providing a self-publishing platform for football, 90min is recognising passion and turning it into journalistic work. With a strict editorial curation process in place, 90min is democratising the sport media landscape without losing content quality.
Technology: 90min content generation tools are the richest in online football. Match predictions, videos, slideshows, team line-ups and player rankings are amongst a wealth of features you will find on the platform.
Interactivity: 90min redefines the way football media is generated and consumed. It's no longer just text, but an interactive, global, two-way conversation.
The Platform Play
The 50% quarterly growth of 90min has shown that the new language of online sports media is rooted in the global community rather than a single homepage. 90min complements traditional media platforms by providing global scale, cross-language content and a new generation platform mentality.
Mobile, Social and Web: 90min's rich media content can be consumed across any device. The platform generates over 30 million page views monthly with 50% of traffic coming from mobile. 90min iOS and Android apps topped the sports charts in UK, Germany, Italy, Spain, Mexico and Argentina.
Global and Multi Language: Global site, global game, but with a localised experience via scalable technology. 90min content is added daily in English, Spanish, German and Italian. Regardless of where football stories unfold in the world, 90min writers provide passionate opinions.
Distribution network and Scale: 90min is the single global voice of the fans. National and global media recognise the power of fan content and 90min's achievement through publishing articles by top 90min fan writers on their platforms. Daily Telegraph, Daily Mail, MSN Sport and London24 are amongst a few of 90min’s already existing media partners.