Xavi is pushing Barcelona to sign Alvaro Morata in January, with the club said to be in "advanced talks" with Atletico Madrid over a potential transfer.
It is no secret that Barça are looking to strengthen up front this winter following the surprise retirement of Sergio Aguero. They netted just twice in the Champions League group stages and have been outscored by a host of La Liga sides this season.
La Blaugrana have already moved to bring in Ferran Torres from Manchester City but Xavi is keen for further reinforcements.
According to several Spanish media outlets, including AS, Barcelona's next target is Morata. The frontman is currently on loan at Juventus from Atletico Madrid, where he is an important part of the first team.
He has made 23 appearances in all competitions this season, scoring seven goals and registering three assists.
Despite this, the report insists that Morata could be open to cutting his loan spell short to join Barcelona on a permanent basis. Xavi - who rates the 29-year-old as "one of the best forwards in the world" - is understood to have kicked off negotiations with the player and talks have progressed significantly with his agent Juanma Lopez since.
Despite their perilous financial situation, Barcelona are said to be keen on a permanent transfer. If they are successful in getting their man it would likely mean Luuk de Jong's loan spell being cut short and it could even spell the end for Memphis Depay, who continues to be linked with a summer departure from Camp Nou.
Meanwhile, Juventus are already lining up targets in the event that Morata does leave. These include Marseille's Krystian Milik and Gianluca Scamacca, who has netted six Serie A goals for Sassuolo this season.
What may smooth things is Atletico's obligation to buy Antoine Griezmann for €40m in the summer. Morata would demand a similar price tag, creating a swap-deal like situation which would help both clubs balance the books.
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