West Brom 'Hold Talks' With American Consortium Over Takeover

Nov 24, 2020, 10:15 AM GMT
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West Brom have held talks with an American consortium regarding a potential takeover | RUI VIEIRA/Getty Images
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West Bromwich Albion have 'held talks' with an American consortium over a potential takeover.

While a sale would be considered for around £150m, the group could wait until later in the season before progressing to evaluate the club's chances of maintaining their Premier League status.

The Baggies gained promotion to the Premier League after finishing as runners up in the Championship in 2019/20. However, Slaven Bilic's men are yet to win since returning to the top flight, most recently falling to a 1-0 away defeat to Manchester United.

Sam Johnstone, Bruno Fernandes
West Brom fell just short against Man Utd | Pool/Getty Images

The Telegraph now report that the club have actually held talks with an American consortium over a potential takeover, with controlling shareholder Guochuan Lai having already turned down an offer earlier in the year. Despite this proposal being rejected, it's noted that negotiations remain open over a potential full takeover or a minority stake of up to 15 per cent.

Lai - who bought the club for around £200m back in 2016 - is said to value the Baggies at around £150m, but this is viewed as too high a figure considering their current position in the Premier League and the uncertainty surrounding their top flight status for the 2021/22 campaign.

As a result, the consortium - who have an experienced advisor supporting in the talks - could wait until later in the season to have a better understanding of whether they are likely to stay in the division.

Of course, should Bilic's men suffer relegation, this would likely drastically impact the price. They currently sit 19th in the table with just three points after nine games.

Another option that has also been discussed is a stake of around 15 per cent, with talks having already been held with West Brom's chief executive Xu Ke. However, other parties have also held 'initial talks' over the last year.

It remains to be seen whether the American consortium will return with another offer, but considering the Baggies' early struggles in the season, it would be most logical for the group to wait until their top flight status becomes clearer before making another move.

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