Seattle Sounders have unveiled a new secondary matchday shirt inspired by legendary musician Jimi Hendrix ahead of the 2021 MLS season kick off.
Officially dubbed The Jimi Hendrix Kit, the dynamic purple, orange and yellow shirts are said to have been 'inspired by Hendrix’s love of colour and psychedelic patterns'.
Hendrix was born and raised in the city of Seattle and the club hope that the new design can recognise and celebrate the legendary musician.
The MLS club have also announced that up to $50,000 from sales of the kit in the first 30 days will be donated to five different charities, one of which is the Jimi Hendrix Park Foundation.
The shirt contains a number of unique features including Hendrix's signature, while lyrics from his song 'Straight Ahead' can be seen on the inside of the neck tape. The lyrics read 'We got to stand, side by side'.
The club took to their official website to reveal the new kit, with owner and president of business operations Peter Tomozawa taking the opportunity to explain the idea behind the design and how the legendary musician influenced its creation.
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“We couldn’t be more excited and proud to finally introduce The Jimi Hendrix Kit to the world; a true intersection of sports, music and pop culture,” he said.
“Jimi’s legacy looms large, not just here in Seattle where he was born and raised, or for the Sounders, where his iconic rendition of ‘All Along the Watchtower’ has been a part of matchday tradition for years, but across the entire world.
"In his short life, Jimi gifted us with his talent, and, even more so, with his generous and loving spirit. We wanted this kit to embody that colourful, creative personality, while also using it as a way to further good, just as Jimi used his own platform.”