Real Madrid have revealed their adidas home and away kits for the 2020/21 season, opting for striking but simple efforts designed to reflect the club's 'win at all costs' mentality.
The La Liga giants will embark on their defence of the title for the first time since 2017, and as ever they will do it in the very best the sportswear giants have to offer.
The new home jersey naturally comes in Los Blancos' signature white, with subtle spring pink accents which draw inspiration from the iconic 2014/15 home kit.
This is used to allude to the contemporary art culture in the Spanish capital, and while Karim Benzema and co. will launch the kit in the Champions League later this month should they advance past Manchester City, it will also be worn by the Real Madrid women's team in their first ever season, when the 2020/21 women's Primera Division season kicks off.
The away kit, meanwhile, will be worn for the first time in that clash with City and takes the spring pink theme a notch further as the kit's base colour. Accented with dark blue, the contrast is designed to evoke the image of Madrid's Plaza De Cibeles lit up at night.
Marco Ommicioli, football designer at adidas said of the new kits: “Real Madrid is a unique team with a unique history. We wanted to keep the design of this season’s jerseys bold yet simple to reflect the expectation that comes with the badge, and that is to win at all costs.
"The pressure to perform pressure to win and the pressure to create history in front fans. This pressure turns good players into great ones and great ones into global icons, just like the design of these famous shirts.”
The kits are available from 31 July, exclusively from adidas.co.uk and Real Madrid stores.