The English Football League have confirmed they have struck a deal with PUMA to become their official match ball supplier from the beginning of next season.
PUMA recently unveiled their new and improved Accelerate ball, which will be used in La Liga next season, and they have now followed that up with a blockbuster deal to work with all the EFL competitions.
Starting next season, PUMA balls will be on show across the Championship, League One and League Two, with special versions to be brought out for both the Carabao Cup and Papa John's Trophy.
Sticking with a traditional white base, this exclusive ball incorporates the bright reds and blues of the EFL logo, alongside custom acceleration graphics to showcase the explosive speed of the ball when moving.
There's even a fluorescent yellow version waiting in the wings for those snowy days which England loves springing on us randomly throughout the year.
“We’re extremely pleased to be partnering with PUMA as our new match ball supplier," EFL Chief Commercial Officer Ben Wright told their official website.
"As a well-established global brand, we’re excited to see this new product used across all EFL competitions during 2021/22 and in future seasons. PUMA not only partners with Leagues, clubs and players, but further drives the game forward with its impressive grassroots and community work.
"After nearly 18 months of football being played behind closed doors, we’re hopeful that spectator numbers in stands will return to pre-pandemic levels for the start of next season and that fans will be able to see the new ball being used in person.”
Ben Hughes, General Manager of PUMA UKI, added: “We are delighted to be partnering with the English Football League. Brands always talk about telling stories but there’s no greater story-telling than the drama that unfolds at EFL grounds across England and Wales.
"Whether it’s one of the League’s showpiece cup finals or a midweek match in November, the EFL inspires fans to dream and communities to unite. With 1,891 games next season, we can’t wait to play our part with product expertise and innovation that makes PUMA one of the world’s most trusted sports brands!”