The state of Kerala is the largest contributing market to LaLiga viewership in India, with a reportedly 23 percent of viewership of the Spanish top flight coming from the Southern state.
The LaLiga on Wednesday celebrated 'Five Years in India' since the opening of it's office in India, with Jose Antonio Cachaza, Managing Director, LaLiga India and Aakriti Vohra, India Delegate, LaLiga Global Network participating in the event.
The growth of LaLiga in India is a result of the Spanish league promoting the league through various initiatives in order to establish a deeper connection with the existing fanbase and increase accessibility of the global-quality product for potential fans in the region and country.
A number of these initiatives have taken place in Kerala, including the first-ever LaLiga club visit to India when Girona FC played matches against A-League's Melbourne FC and ISL's Kerala Blasters in the Toyota Yaris LaLiga World Tournament in Kochi in 2018.
"Our audience base in Kerala has been growing consistently for the last five years. The love and passion the people here have for football is a well-known fact and their appreciation for a world-class product is visible to us. The fact that LaLiga clubs have remained at the top of European football for the last 15 years, along with our focused efforts in the region, have contributed towards increasing the following and audience. We are committed to strengthening this connection we have with fans here by improving their viewing experience, organizing engagements for fans and much more," Jose Antonio Cachaza said as quoted by The Bridge.
LaLiga matches and content are broadcast in India on MTV and Sports18 channels, along with the Voot Select platform.