The Kansas City Current have appointed Allison Howard as new team president to oversee all business operations.
She joins the club after ten years with the Los Angeles Lakers, where she served as Vice President of Corporate Partnerships and stood as an instrumental figure in leading the NBA side’s corporate partnership strategy to surpass $250 million in revenue.
“We are thrilled to welcome Allison to lead our front office team and the overall business,” said co-owner Angie Long. “Her drive, ambition and history of success in the NBA and in corporate America is an incredible asset on our path to becoming the best women’s soccer club in the world.”
She is set to report directly to ownership.
“Allison is a phenomenal addition to the Current,” said co-owner Chris Long.
“We embarked on a considerable talent search to find a leader who matched our passion for this team, could lead our culture, had a big vision and could continue the momentum elevating this sport and our city. Allison is that exact person, and I know she will build a great experience for players, partners, and fans.”
Howard also served as Vice President at Premier Partnerships, managing naming rights partnerships all over the country. She’s been extensively recognized for her work, earning the title “Woman of Inspiration” from WISE LA (Women in Sports and Events, Los Angeles) and worked on the WISE LA board for 10 years.
“I am incredibly excited to get started with the Current. From our first conversation, Angie, Chris and Brittany have made it clear that their priority is building the best environment for the players and the fans,” Howard said.
“I am thrilled to lead this organization as we live out that vision, beginning with the commitment to build the first soccer specific stadium in the NWSL, which will catapult this team to another level that has not been reached to date.”