Jill Ellis to lead new FIFA advisory board to develop women's football

Lizzy Becherano
Former USWNT head coach Jill Ellis will lead a new FIFA board
Former USWNT head coach Jill Ellis will lead a new FIFA board / Stacy Revere/GettyImages

Former USWNT head coach and current president of the San Diego NWSL club Jill Ellis is set to lead a Technical Advisory Group created by FIFA to assess how women’s football can further develop.

The group boasts a diverse selection of male and female professionals, spanning six continental confederations with backgrounds in coaching, refereeing, and sports science.

Ellis was appointed manager of the group in September, joining Chelsea boss Emma Hayes, USWNT player Alex Morgan, former England star Kelly Smith, sport scientist Dawn Scott and German referee Bibiana Steinhaus-Webb.

The global football organisation announced on Tuesday that several consultations will be held with clubs, leagues and member associations "to take informed ideas to a broader audience".

The group will also discuss the proposal of a biennial World Cup and inaugural Club World Cup in addition to new funding methods set to increase the visibility and participation of women’s football across the world.

"I'm honoured to be chosen by FIFA to lead this project," Ellis said in a statement. "The growth of women's football is a key objective for FIFA. Like any initiative, the first step is to gather all of the information and start to make next steps for how this advisory group can be impactful for tangible change for the growth and advancement of the women's game.

"It's time for women's football to definitely assume the importance it has at all levels and create its own path of growth and advancement, notwithstanding the obviously necessary coordination with the men's game namely to avoid calendar overlaps."

Ellis added: "We will take the information gathered from the TAG and a wider consultation group to take informed ideas to a broader audience."