FIFA 23: Juventus return with exclusive partnership

Tom Gott
Juventus are back in FIFA
Juventus are back in FIFA / EA Sports FIFA 23

Juventus will be back on FIFA 23 after agreeing an exclusive, multi-year partnership with EA Sports.

The Italian giants struck a deal with Konami in 2019 to give their exclusive image rights to PES 2020. EA were permitted to use their players but could not use the official badge, stadium or kit and had to name the club 'Piemonte Calcio'.

That deal expired in June and Juventus are now back with EA, with club legend Claudio Marchisio set to feature as a FUT Hero and star striker Dusan Vlahovic joining as an ambassador for FIFA 23.

“We are proud to return by EA Sports’ side,” said Giorgio Ricci, Juventus Chief Revenue Officer. “The partnership with EA Sports goes beyond the concept of traditional partnership, together in the shared project of looking into the future, talking to new generations, riding the wave of new trends, urban culture and lifestyle.

"We chose EA Sports to go one step further because it is a partner sharing our vision and ambition. We are pleased to make this journey with a brand standing out for its originality, uniqueness, and innovation, as Juventus does.”

EA Sports VP of brand David Jackson added: “We’re excited to reaffirm our deep commitment to Italian football through this exclusive partnership with Juventus.

“This phenomenal club means so much to us and our fans, and will enable EA SPORTS to continue to deliver the most authentic and comprehensive interactive football experiences possible in FIFA 23 and beyond.”