Barcelona have announced a hugely lucrative commercial partnership with globally renowned audio streaming platform Spotify, which will include shirt sponsorship and Camp Nou naming rights.
A long-term deal worth a reported €280m was close to being finalised last month. That has now been completed, with Barça claiming it will ‘bring football and music together like never before’.
Spotify branding will appear on front of shirts of both the men’s and women’s teams from next season for four years, replacing current sponsors Rakuten and Stanley respectively. There is a plan for the club’s first to ‘become a space that can celebrate artists from across the world’.
Spotify will also sponsor Barça training shirts for three until 2025, while the ‘long-term’ naming rights for Camp Nou will belong to the Swedish firm from July 2022. As of next season, the iconic venue will officially be known the ‘Spotify Camp Nou Stadium’.
Such a lucrative long-term commercial agreement is an important step for Barça after flirting with financial meltdown in recent years.
“We are very proud to announce a pioneering alliance like this with a world-renowned organization like Spotify,” president Joan Laporta said.
“This partnership will allow us to continue to bring the club closer to its fans and make them feel, even more, part of the Barça family through unique experiences, combining two activities such as entertainment and football, making it possible for us to connect with new audiences around the world.
“It is also a union with which we continue to take steps forward in this new era that we have started, and which demonstrates, once again, the innovative character and the constant search of excellence that distinguish Barça and have made it a unique club in the world.”