FC Barcelona

Barcelona reach €280m sponsorship agreement with Spotify

Matt O'Connor-Simpson
It's a big financial boost
It's a big financial boost / Visionhaus/GettyImages
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Barcelona are said to have reached a sponsorship agreement with Spotify which will kick-in at the start of next season.

Barça's financial struggles have been common knowledge for some time and this spike in revenue will be welcomed by the club.

According to RAC1, the deal includes sponsorship on the shirts for both the men's and women's teams as well as the Blaugrana's training kit. Japanese electronic commerce company Rakuten currently sponsors the club's jersey but that agreement is set to expire at the end of the season.

The report also states that the 'title rights' for the Camp Nou are included in the Spotify agreement.

The specifics of this are not yet clear, but a name-change for the club's famous stadium could be controversial. It is understood that the deal will be finalised on Tuesday.

It is not the first time that Spotify have been linked with football. In the wake of the European Super League debacle last year, the company's co-founder and CEO Daniel Ek expressed an interest in purchasing Arsenal from the Kroenke family.

Ek even claimed that he had "secured funds" for the purchase in April, though no concrete bid ever materialised.


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