Barcelona presidential candidate Joan Laporta has stepped up his re-election campaign by hanging a giant poster of himself just 200 metres away from the Santiago Bernabeu.
The Blaugrana are currently in the process of selecting a new president, following the much maligned Josep Maria Bartomeu's resignation back in October.
One of the candidates to replace him is Laporta, who has raised eyebrows by unveiling a stories-high election poster a stone's throw away from fierce rivals Real Madrid's stadium.
The cheeky banner shows Laporta's face above a slogan that reads: "looking forward to seeing you again."
The 53-year-old previously presided over the Blaugrana between 2003 and 2010, an important rebuilding period in the club's history. If he wins a second term, he is going to have to replicate this with Barça in a sorry state currently.
Bartomeu reigned over a period of managed decline, which culminated this summer in a string of high profile incidents.
First, they surrendered the La Liga title to Clasico rivals Madrid, before being defeated 8-2 by Bayern Munich in the Champions League. Soon after, Luis Suarez, Arturo Vidal and several other first teamers left the Camp Nou, while Lionel Messi also threatened to follow them out of the door over the summer.
Financially, things are at a crisis point as well. A lack of gate receipts and the decline of the football tourism industry has hit Barcelona hard. The club were keen to agree a wage cut to the tune of 70% with their playing squad but talks ultimately fell through back in November.
The situation remains delicate with presidential candidate Victor Font admitting that things were 'critical'.
Font is one of the front runners for the election which takes place on 24 January 2021.