Major League Soccer

Austin FC enter into multi-year partnership with Dutch giants PSV Eindhoven

Chris Smith
Austin & PSV will look to improve their on and off-field prospects.
Austin & PSV will look to improve their on and off-field prospects. / Erich Schlegel-USA TODAY Sports
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Austin FC have entered into a multi-year partnership with Dutch giants PSV Eindhoven, both clubs announced on Friday.

The two clubs will aim to exchange knowledge both on and off the field to help improve their playing prospects and commercial performance.

“We’re very excited to partner with a club as well-respected in world football as PSV Eindhoven,” Austin FC sporting director Claudio Reyna said a club statement. “Working together and sharing ideas about player and coaching development is sure to benefit both clubs as we look to continuously improve the sporting side of our clubs through new and innovative ways of improving our soccer methodologies.”

As 24-time Eredivisie champions and European Cup winners in 1988, PSV are one of the most recognizable names in Dutch and world soccer and have been home to some of the best players to grace the game, including Ronald Koeman, Arjen Robben, and Ronaldo.

“For PSV, internationalization is an important strategic pillar”, said PSV commercial director Frans Janssen. “We aim to enter into a number of strategic partnerships with clubs from areas where we think we can have an impact. Austin FC is a young professional soccer club that has a high potential and a steadily rising fan base, which makes the club an interesting partner for us. Austin FC can open up commercial opportunities in the United States of America for PSV’s entire network.”


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