ATK Mohun Bagan

ATK Mohun Bagan: Club get new lead sponsors ahead of the 2022/23 season

Arjun Singh Devgan
ATK Mohun Bagan have new lead sponsors ahead of the 2022/23 season
ATK Mohun Bagan have new lead sponsors ahead of the 2022/23 season / Twitter

Indian Super League (ISL) side and footballing giants, ATK Mohun Bagan have reportedly signed a two-year partnership agreement with Parimatch News, who will now be the lead sponsor of the club going forward.

Parimatch News, who are a sports, e-sports and entertainment outlet, through the move have signalled their ambition of investing in sports other than cricket, in an effort to give teams and athletes in these sports a more enhanced profile and help them grow.

“While football has a long way to go before it reaches the following cricket enjoys, I’m very optimistic about the future of the Beautiful Game in India. This is why Parimatch News is excited to become the lead sponsor of ATK MohunBagan Football Club-not only does the club enjoy such a legendary status in Indian football, it is also part of that very future. Also, this is another step in our journey to reach out to different sports in the country, to help them grow and prosper," Dmitry Belianin, CCO of Parimatch said in a statement.

ATK Mohun Bagan for their part have been impressive in the two seasons they have participated in the ISL so far, with the club reaching the final and semifinal in the last seasons and are considered as one of the favourites to win their maiden league title in the upcoming 2022/23 campaign.