Arsenal announce multi-year partnership with Hotels.com
- Partnership will see bespoke content created between club and hotel chain
- Agreement covers both men's and women's teams
- Aim to connect fans to club in new ways and provide unique experiences
By 90min Staff
Arsenal have announced a new multi-year partnership with Hotels.com aimed at deepening the brand’s existing connection with the football community.
The Gunners are regarded as one of the most recognisable football clubs in the world, with their reach overseas evident when more than 170,000 supporters turned out in the United States to see their pre-season friendlies.
Hotels.com will become the official partner of the club's men's and women's teams, in addition to becoming the exclusive hotel partner, and there will be prominent brand visibility at both the Emirates Stadium and Meadow Park - the home grounds of Arsenal's sides.
The collaboration is further evidence of Expedia Group's continued support and growth of female athletes, and Arsenal's drive to accelerate the growth of women's football.
"We’re proud to introduce Hotels.com as our new partner,” Juliet Slot, chief commercial officer at Arsenal, said. “A big part of the enjoyment of football is travelling to matches home and away, across the country, around Europe and when we go further afield on tour.
"We’re delighted to have Hotels.com as a like-minded partner who shares our passion for bringing supporters together to experience the excitement our games bring. We’re looking forward to working together and helping Hotels.com to connect with all our supporters in unique and exciting ways.”
Jon Gieselman, president of Expedia Brands, added: "Football is a universally loved sport, drawing millions of fans who travel far and near to watch their favourite teams.
"Our goal is to enhance this passion by simplifying and creating a seamless travel experience for fans. Teaming up with a prestigious club like Arsenal, we not only open more doors for Arsenal fans to travel but also unite fans from all around the world and make every game an unforgettable adventure."
The partnership aims to unite supporters from all around the world, offering curated travel packages in order to make every game an unforgettable adventure.
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