Remember how excited we got when Chelsea signed Sam Kerr?
Seems a bit of an overreaction now, doesn't it?
Imagine getting excited over one solitary world class player coming to the Women's Super League. Honestly, Kerr hasn't even won the World Cup.
When Chelsea announced that they had persuaded a global superstar to come and play in our little, modest division - which has not produced a Champions League finalist since 2007 and consists of a team whose managing director is a teenager and a club whose atmosphere is partially generated by adorable 81-year-old super fan Maria Petri and her cries of 'if you like ladies football clap your hands' - the WSL was stunned.
Kerr, a world class player in the prime of her career, was playing in the English top flight. It was undoubtably the biggest signing in WSL history.
Fast forward nine months and Manchester United signing two double World Cup champions is not even considered the biggest transfer story of the week.
The Red Devils stepped up their ambitions with the recruitment of Christen Press and Tobin Heath on Wednesday, but have had their thunder royally stolen by Tottenham three days later after Spurs announced the signing of Olympic champion, two-time World Cup winner, the USWNT's fifth highest scorer in history and all round iconic sporting symbol Alex Morgan.
While Manchester City's blockbuster additions of Rose Lavelle and Sam Mewis were massive for the league - it was the first time USWNT regulars in their career primes had journeyed to the WSL on a permanent deal - and Chelsea's record breaking acquisition of Pernille Harder was a substantial financial step for the women's game, Tottenham's signing of Morgan represents something different.
Her move is not dissimilar to that of Manchester United's Press and Heath signings in that it suggests the 'big three' are not untouchable. But in the grand scheme of the league, it's so much bigger.
When Press, Heath and Morgan were celebrating their inaugural World Cup triumph in 2015, Manchester United's women's team did not exist yet. Like the Red Devils, Tottenham are not a hugely established women's team.
Unlike United, they formed way back in 1985, and their journey to the summit of English football has been thanks to the remarkable work of coaching double act Karen Hills and Juan Carlos Amoros. The former has been in charge for over a decade, and the latter joined in 2011, and together the pair have pulled Spurs up from amateur obscurity to the glitz and glamour of the WSL.
Although Press and Heath are the first genuine superstars that United have signed, they are accustomed to cherry picking the very best talent. The Red Devils persuaded numerous players to drop down a division to the Championship for their maiden season, and have since signed Dutch midfielder Jackie Groenen and England international Lucy Staniforth.
Spurs, meanwhile, have gradually, shrewdly and thriftily built their squad. Their talisman is England Under-21 international Rianna Dean. For the club to suddenly sign one of the most recognisable global sporting icons is nothing short of ridiculous. It demonstrates what a pull the WSL as a whole has become; it is not only about the allure of the top four sides.
But for underdogs Tottenham to sign the Alex Morgan is simply the most spectacular way to conclude this completely preposterous WSL transfer window.