The worlds of real-life football and gaming have collided with the release of adidas’ new GMR (gamer) system, giving players the power to increase their FIFA Mobile Ultimate Team rating on the pitch.
The specially designed insole can be inserted into any form of footwear, and then the user can complete a series of physical challenges to boost their in-game stats, unlock rewards and compete in leaderboards on Ultimate Team on FIFA Mobile. Pretty mad.
A chip within the insole designed by Google’s Jacquard recognises the physical movements footballers make on the pitch, including Kicks, shot power, distance and speed.
The innovation means that by completing different challenges and hitting longer-term milestones, users will earn rewards and improve their Ultimate Team, powering their players in-game with real-world achievements.
One of the modes is Master Finisher, which tasks the player with taking 40 powerful shots in the penalty area in the space of a week to earn coins and skill boosts in-game. The hardest shot you take will be entered on the leaderboards - the perfect opportunity to earn bragging rights over your mates.
GMR represents adidas’ latest foray into the ‘phygital’ world, where real-life sport meets the latest innovations in digital technology.
Speaking on behalf of adidas, director of business development Moritz Kloetzner, said: “adidas is committed to innovation that enables an athlete’s game, regardless of the game they play.
"adidas GMR lives at the intersection of gaming and the material world because that’s where the audience is.
“By exploring and challenging traditional approaches to product development, alongside Jacquard by Google and EA SPORTS FIFA Mobile, we have been able to equip players with a whole new way to use their creativity for the betterment of sport.”
Matt Lafreniere, EA SPORTS FIFA Mobile producer, added: “We are always looking at how we can bring new experiences to our players that bridge the real-world of football with our virtual world in FIFA Mobile.
“With Adidas GMR, we are debuting a new way to progress in the game, enabling players to grow their Ultimate Team in FIFA Mobile through the game they love, both on and off the pitch.”
adidas GMR will be available to purchase online at adidas.com/gmr and in select adidas stores for £29.95 from Tuesday 10 March.
FIFA Mobile is available to download in the App Store (iOS) and Google Play Store (Android) and enables players to connect directly to adidas GMR.