Atlético Madrid have stepped up their pursuit of PSG striker Edinson Cavani by sending their CEO to Paris in an attempt to strike up a deal. 

Miguel Angel Marin, CEO of Atletí, has flown to the French capital for talks with the Ligue 1 champions regarding a potential January move for Cavani. 

Miguel Angel Gil Marin

The Uruguayan frontman has emerged as Atletí boss Diego Simeone's main transfer target and is thought to favour a move away from Paris, having fallen down the pecking order.

Cavani has been limited to just four starts in the league this season having suffered from injury and falling below summer signing Mauro Icardi in the pecking order. And ​according to Marca, Marin is on a mission to ensure ​Atlético and the Wanda Metropolitano is the next port of call for the PSG striker.

It is a move that would satisfy both sides and Marin is hoping to thrash out agreeable terms with PSG chief Nasser Al-Khelaifi as soon as possible.

Nasser Al Khelaifi

The French giants are keen to cash in on the forward as the 32-year-old only has six months remaining on his current deal and there is a danger that he could leave for free at the end of the season.

As for Atletí, there need for a striker is glaringly apparent as their return of 22 league goals from 19 games is the second-worst tally of all the clubs inside ​La Liga's top 10.

Their struggles in front of goal haven't been helped by the absence of striker Diego Costa. The Spaniard has been sidelined with a neck injury since November and isn't expected back until next month.

And during Costa's absence, Simeone's other striking options have not exactly stepped up to the mark.

Diego Costa

Marquee summer signing Joao Felix has only found the net twice in the league following his €126m move from Benficam and Frenchman Thomas Lemar is yet to open his account.

Former ​Chelsea hitman Álvaro Morata has weighed in with seven goals in 16 league games too, but Cavan's arrival would be more than welcomed by all those involved with Atletico.

Head coach Simeone will be praying his CEO can convince the French club to part with Cavani as the Uruguayan who boasts 198 goals in 290 games for PSG would bring much-needed firepower to Atletico's goal-shy frontline.