PSV Eindhoven have entered a new long-term partnership with PUMA that will see the global sports brand begin supplying kits to the famous Dutch club as of next season.
PSV will join some of the biggest clubs in Europe in Manchester City, AC Milan, Borussia Dortmund and Valencia in having PUMA kits.
The partnership will be built on shared ideas of innovation and cooperation, which is already reflected in PSV’s existing club motto, ‘Unity is Strength’.
“PUMA and PSV share the will to be better every day, that ambition is the foundation of this partnership,” the club’s commercial director Frans Janssen said.
“Their motto ‘Forever Faster’ is something that we recognize and embrace. We are very proud to team up with a global brand that gives us the opportunity to stay unique.
“Quality, comfort and authenticity are our main wishes regarding sportswear. These are all in the PUMA DNA. PSV is very honoured to be welcomed into the PUMA family, joining great clubs such as Manchester City, AC Milan, BVB Dortmund and Valencia.”
PUMA’s Director of Marketing & Sports Licensing, Johan Adamsson, said, “PSV Eindhoven is one of the most proud and prestigious clubs in Europe, with an incredible football history.
“We are truly excited to partner with such an illustrious, well-supported club as they strive for continuous success on the pitch. We look forward to welcoming PSV Eindhoven into the PUMA family and supporting them in achieving their ambitions.”
PSV have been crowned Dutch champions on 24 occasions, most recently in 2017/18, and have twice won four Eredivisie titles in a row – in the 1980s and 2000s.
They have won nine KNVB Cups and were European Cup winners under legendary former manager Guus Hiddink in 1988. PSV also famously reached the Champions League semi-finals in 2005, also under Hiddink, and narrowly missed out on a place in the final.