It’s the end for New Balance on Merseyside. 


After months of will-they-won’t-they, Liverpool have announced that Nike will become the club’s official kit provider beginning in the 2020/21 season.

As official kit supplier - commencing June 1, 2020 - the agreement will see Nike outfitting the men’s, women’s and academy squads, as well as coaching staff and Liverpool Football Club Foundation; basically, everyone’s getting kitted out.


“We’re delighted to be partnering with Nike, one of the world’s leading brands," said Billy Hogan, Chief Commercial Officer of Liverpool Football Club.


"We welcome them to the Liverpool FC family and expect them to be an incredible partner for the club, both at home and in the city of Liverpool, and also globally as we continue to expand our fan base."

KRC Genk v Liverpool FC: Group E - UEFA Champions League

It hasn’t exactly been smooth sailing up to this point for Nike and Liverpool. Back in October Liverpool won a High Court battle over their multimillion-pound sponsorship deal with New Balance.


The club was sued over its alleged refusal to honour the terms of its reported £40m-a-year deal with the company, which expires in May 2020. 


Under the terms of their previous deal, New Balance were apparently entitled to renew its sponsorship if it could match the terms of any competitor's offer. But the current European champions argued that New Balance couldn’t match Nike's offer in relation to the marketing and distribution of Liverpool products.


After lengthy discussions at London's Commercial Court, Nike were found to be victorious and were able to proceed.

“Liverpool Football Club has such a proud heritage and strong identity,” said Bert Hoyt, VP, GM Nike EMEA.


“The partnership with Liverpool underscores our leadership in global football, and with the club’s passionate world-wide fan base and strong legacy of success, they have a very bright future ahead. We look forward to partnering with them to serve players and supporters with Nike innovation and design."


Everything seems to be coming up Liverpool right now. Bring on the new kits.