​Nike have released an impactful new advertising campaign starring Raheem Sterling, in which the Manchester City star reveals his desire to inspire the next generation from the area that he grew up in.


Sterling is experiencing another excellent season personally, registering 15 goals and five assists in 23 games so far, rapidly increasing his commercial value.

Earlier this month, the 25-year-old was offered a ​record-breaking contract extension by Nike amid interest from rival sportswear brands Indeed, Puma and Air Jordan. His current sponsorship deal expires next year. 


In his latest ​Nike campaign, Sterling has gone back to his roots, travelling to Brent in northwest London where he grew up.


In the video the former Liverpool forward visits his former school and the pitches where he played as a child. 


Punctuated with key moments from his illustrious playing career, the film also includes the current generation of Brent kids echoing his story on the same streets that Sterling grew up. 


In order to give back to the community, the England international and Nike have launched a partnership with the area's schools to set up coaching clinics in the borough.


Speaking about the venture, Sterling revealed that it was a perfect opportunity to use his platform to perform positive work. 

"Brent means everything to me; growing up there, having friends from different backgrounds, learning about different cultures and taking that with me," he began.


"It was always my dream to play in the Premier League, play for England. Having Wembley in my backyard, it was always a dream of mine to play there. 


"I’ve always wanted to give back to the community that I grew up in and give them an opportunity. This partnership with Nike and Brent Schools FA is an opportunity for me to provide guidance and the right help so a lot of kids can have the same dream as me.”


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