Nike have released an impactful new advertising campaign starring Raheem Sterling, in which the Manchester City star reveals his desire to inspire the next generation from the area that he grew up in.
Sterling is experiencing another excellent season personally, registering 15 goals and five assists in 23 games so far, rapidly increasing his commercial value.
“When you’re a naughty kid from Brent, you do things you’re not supposed to do.” - @sterling7— Nike Football (@nikefootball) December 14, 2019
Don’t just dream for you. Dream for the next you. #justdoit#nikefootball #nikesoccer pic.twitter.com/7DasbKDjHS
Earlier this month, the 25-year-old was offered a record-breaking contract extension by Nike amid interest from rival s
In order to give back to the community, the England international and Nike have launched a partnership with the area's schools to set up coaching clinics in the borough.
Speaking about the venture, Sterling revealed that it was a perfect opportunity to use his platform to perform positive work.