Nike intend to release an exclusive Converse x Jordan collaboration with Liverpool ahead of their partnership with the Champions League winners, according to one report.


New Balance have been Liverpool's kit providers since the 2015/16 season, however, upon losing a High Court case on 1 November 2019, the sports footwear specialists will be replaced by Nike as Liverpool's kit provider from the 2020/21 season. 


Details have emerged about the complexities of the supposed deal which will see the Reds bank £30m per season plus an additional 20% of net sales of all licensed products (except footwear) and 5% of net sales of licensed footwear. 

Michael Jordan

Moreover, ​Footy Headlines has revealed that Nike will also release an exclusive collaboration featuring big brand names Converse and Jordan (who are both Nike-owned products) in order to market Liverpool's products globally.


​Liverpool will not be the first club to benefit from such an endorsement, as Paris Saint-Germain linked up with Michael Jordan in the 2018/19 season to produce Jordan-branded kits for the Parisian club, featuring a mashup of the Paris club's crest and the 'Jumpman' logo. The success of the partnership was evident as shirt sales surpassed one million and popularity of the shirts in the US market rose by 470%. 


In addition, another incentive of the Nike deal is Liverpool will get the chance to produce licensed products in collaboration with a major US sports team located in a major US market - thought to be six-time NFL Super Bowl winners, the New England Patriots. 

FBL-US-CHAMPIONS CUP-MAN UTD-MAN CITY

Nike also intend to market Liverpool with initiatives featuring non-footballing global superstars such as LeBron James, Serena Williams and Drake as the sports brand look to sell the Reds' products in at least 6,000 stores worldwide and 51 different countries through Nike.com


Liverpool remain keen on global market expansion as £440m of the clubs £455m turnover in the year to May 2018 came from the UK, with a whopping £154m of that turnover coming from commercial activity, including the sale of merchandise.