adidas have been forced to alter their shirt printing policy after it emerged that their automatic system rejected attempts to print replica shirts of Arsenal Women's midfielder Jordan Nobbs.
When buying a replica shirt, fans have the option to add a name of their choice on the back, but 'Nobbs' used to get rejected by the system because of its restrictions on "inappropriate language".
jordan nobbs has played for arsenal since 2010, gaining 102 caps (+ 56 for england) won the wsl 3 times, the @TheWomensFACup 4 times, the fa wsl cup 5 times and yet @adidasfootball will still not allow you to personalise a shirt with her name pic.twitter.com/mTbDBxiyuu— freya (@_freya___) November 26, 2019
As noted by The Times, a fan by the name of Freya Allum was unable to order a shirt with 'Nobbs 8' printed on the back, so she took to Twitter to inform adidas of the clear error with their system.
However, they did not remove the ten-letter restriction for names on the back of female shirts. Male replica shirts can contain a name containing as many letters as you can imagine, whereas women's shirts have the ten-letter limit.
Arsenal's club shop has always permitted the name 'Nobbs' to be printed on their shirts, but their website also does not do anything to combat the ten-letter limit, even if a player has a surname longer than that.
It's bad news for the likes of versatile midfielder