There's a new kid on the block. But we all know that already, because he's been literally everywhere.
Towering above everyone else in world football - and not just because he's 6'4 - the Norwegian sensation has been a revelation for Red Bull Salzburg in both the Champions League and the Austrian Bundesliga this season.
He's smashed countless records already at his club, and it's no wonder the likes of Manchester United, Manchester City and Juventus – to name but a few – are all tracking the 19-year-old obsessively.
On a one-way road to stardom, here we sum up all the stats Erling Braut Håland has already smashed - courtesy of Opta - and the other ones he looks increasingly likely to surpass as the season wears on.
Drawing Level With a German Legend and...Eliaquim Mangala?
Seems a bizarre group to become part of, but both Andreas Moller and Mangala share a remarkable statistic that Håland has now become very much a member of.
By netting in the first two minutes of his Champions League debut, the striker now joins such illustrious company in becoming only the third player to ever achieve that feat.
Going One Better in That Very Same Game
Wayne Rooney re-wrote the script on his Champions League debut, scoring a hat-trick against Fenerbahçe in September 2004 to well and truly cement his place among the continent's finest strikers at the time.
Håland has gone about producing the same degree of magic this season, as he too bagged three goals of his own against Genk - doing so in just 45 minutes - to become the first teenager to score more than once on his Champions League debut since Rooney's memorable night at Old Trafford.
In doing so, he became the third youngest player to score a Champions League hat-trick, behind Raúl (18y 113d in 1995) and Rooney, aged just 19 years and 58 days.
Firstly, having scored in each of his first three Champions League outings, Håland joined Real Madrid's Karim Benzema in becoming only the second teenager in the competition's history to accumulate that tally.
More impressively though, his two goals against Napoli on matchday three, alongside his goal at Anfield and opening day hat-trick, meant he is the first ever player to score as many as six goals in his first three Champions League appearances.
Unstoppable Goal Machine
The supremely critical onlookers could have attributed his historic European debut as a case of being in the right place at the right time. That, however, couldn't be further from the truth.
Like a swashbuckling Goliath, Håland maintained his immense scoring rate with each passing group stage clash, eventually scoring seven goals in his side's first four matches.
That simply outstanding scoring rate meant he has netted two more than any other player had managed in the competition’s history during their first four Champions League matches.
Four in Four, But He Wants More
His penalty against Napoli on matchday four secured him the aforementioned record, but he joined an elite group in matching another feat with his strike from 12 yards.
Håland became just the fourth player in Champions League history to score in each of his first four appearances – the others being Zé Carlos (FC Porto, 1992/93), Alessandro Del Piero (Juventus, 1995) and Diego Costa (Atlético Madrid, 2013/14).
So what other ridiculous record books could he etch his name all over this season?
Most Goals in a Single Austrian Bundesliga Season
This currently stands at the 41 scored by Hans Krankl during the 1977/78 season, however; that was before the latest format of the division, in which sides played a total of 36 matches. A change in how the league worked has since come about, by splitting the division into a championship round and a relegation round after 22 matches - which resulted in a total of 32 matches being played.
That said, Håland has already bagged 12 league goals in 11 matches thus far, which means he could well to surpass Krankl's tally anyway, even if he plays four fewer matches.
World's Most Expensive Teenager
Plenty of sides have been linked with a January move for the prolific forward who, let's be honest, won't be around in Salzburg beyond this season. He's just that good.
With the current record standing at the £57.6m Manchester United forked out for Anthony Martial, there is a growing likelihood that the Norwegian could command more. The murmurs emitting from the Austrian side suggest that they would want a fee in the region of €100m, which would blow the previous record out of the water.
Furthermore, even if Salzburg keep hold of him during the winter window, his 20th birthday isn't until 21 July, so he could still earn that title come next summer.
Most Goals in a Single Champions League Group Stage
Sure, it is some ask, but at his current rate it would be foolish to discount him just yet.
The current record stands at the 11 goals Lionel Messi netted during the 2015/16 campaign.
With Genk away and Liverpool at home to come, four goals to level that feat and five to overtake it would be another monumental achievement to add to the striker's already outstanding CV.
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