Paulo Dybala's proposed deadline day move to Tottenham fell through after the Lilywhites requested help from Juventus to pay for his image rights - which are owned by a third party - and the Bianconeri refused.
Dybala's move to north London had at a point early on Thursday looked to be close to completion, but Juventus have now pulled the plug on the deal after being asked for too much support to make the deal happen. They had already agreed to pay a portion of Dybala's salary demands prior to the image rights request.
90min has learned Spurs were willing to fork out a similar weekly salary to what striker Harry Kane earns - around £200,000-a-week - though Dybala's demands surpassed that figure.
Dybala was understood to have been looking for a salary in the region of £300,000-a-week to move to Tottenham - it is not known whether Spurs managed to talk the player down in discussions on personal terms - and Juventus were willing to pay the difference to ensure the player was not out of pocket.
The image rights, however, proved the deal-breaker. The rights are currently owned by Star Image Company, who are based in Malta, and were worth around £15m. They would have needed to be bought out as part of the deal and Spurs' wish to not pay the full sum was the catalyst for the breakdown.
Spurs could have continued to push but didn't believe Dybala's desire to move was great enough to go the extra mile. He has made no secret of his wish to stay in Turin in recent weeks, and the image rights were a key reason behind Manchester United's decision to move for the player last week.
Tottenham had managed to convince Juventus to help them pay Paulo Dybala's wages.— Scott Saunders (@_scottsaunders) August 8, 2019
They agreed to it - but Juventus withdrew after Spurs asked for help paying his image rights.
Spurs might've pushed harder but weren't totally convinced Dybala wanted to join.
The Lilywhites spent £55.4m on midfielder Tanguy Ndombele this summer before Real Betis playmaker Giovani Lo Celso joined on loan with an option to buy. Fulham winger Ryan Sessegnon completed his move to north London shortly after the Argentine's arrival.