League Two side Forest Green Rovers have released the world's first bamboo football kit for the upcoming 2019/20 season.
The Gloucestershire side have gained international fame in recent years for their eco-friendly approach under the chairmanship of green energy magnate Dale Vince.
They became the first vegan football club back in 2015, while plans for an all-wooden stadium have since been put on hold after planning permission was rejected. The new 50% bamboo kit - which is recognised by UEFA and FIFA as a world's first - is the club's latest initiative in pursuit of sustainability.
HERE IT IS...— Forest Green Rovers (@FGRFC_Official) July 5, 2019
Presenting our home and away kit designs for 2019/21
The first bamboo football kit in the world in a dazzling Zebra design
煉 | https://t.co/mKTFMIOmFl#NaturallyDifferent #WeAreFGR @PlayerLayer pic.twitter.com/1loddUAL8M
The home design - made by sportswear brand PlayerLayer - features a striking zebra-stripe pattern in the club's bright green and black.
The away design, while also featuring the same stripe effect, is more muted in a grey-black print with green detail.
An announcement statement on the club's website reads:
"In a further nod to nature – the new shirts are the first in football to be made from bamboo – a fast growing, super sustainable material. This year’s kit uses a 50% bamboo mix – significantly reduces the use of plastic.
"Working with its kit partner PlayerLayer, the intention is to further develop this revolutionary approach, to create 100% sustainable high-performance sportswear."
The statement also notes that club conservation partner Sea Shepherd's logo all features on the design, while the shorts are sponsored by plant-based milk company Oatly.
Dale Vince, chairman, Forest Green Rovers, said: “We’ve taken inspiration from nature with our new kit – from the zebra stripes to the sustainable materials. I was pretty shocked when I found out that modern sportswear is actually made from plastic – that feels wrong to me, not just from the sustainability point of view, but for performance too.
Why did no one turn round at any point of designing this and realise “this is an awful awful idea” 濫 embarrassing— Alex Johnson (@JohnnoP1996) July 5, 2019
Oh ffs it's not that bad! Quite like it tbh— ✖EthanF✖ (@efier6) July 5, 2019
So are we going to be known as the Green Zebras now?— Bells Abub (@voodoobluesman) July 5, 2019
That is literally the most disgusting shirt I’ve seen.臘♂️— Coreeeyy22 (@Coreyknight4) July 5, 2019
That's an ultimate team kit sorted— Darren Locke (@Lockey168) July 5, 2019