Guy-Laurent Epstein, UEFA Events SA marketing director, added: “We are extremely excited to be collaborating with Pepsi on the 2019 UEFA Champions League Final opening ceremony. For the fourth year running, the opening ceremony will bring music, entertainment and sport together in an epic experience for fans – and Pepsi is the perfect partner to help us do that.
"Last year’s performance by Dua Lipa was a great success, breaking records as our most-viewed, single piece of social media content ever. We know that Imagine Dragons are going to build on our fans' excitement for the opening ceremony performance with a rock show football fans will never forget."
In addition, Pepsi will be hosting fans at the UEFA Champions Festival in Madrid. The festival is open to the public and will showcase a number of musical acts across four days, with headline performances by popular EDM act Dimitri Vegas & Like Mike on Friday, May 31st, and the international pop group behind this year’s new Pepsi jingle, Now United on Saturday, June 1st.
For more information, visit www.facebook.com/uefachampionsleague and the official Pepsi Facebook pages around the world. Join the conversation online with #FORTHELOVEOFIT.