The London Youth Games currently reaches 140,000 young people across 33 boroughs in 30 sports and is London’s largest provider of youth sporting opportunities for more than 40 years. The goal is to increase long-term participation by serving more than 200,000 young people by 2022, with Nike teaming up to make the make the aim a reality.
To celebrate the partnership, Nike invited some of the city’s biggest names down to Crystal Palace to meet young Londoners including Jadon Sancho, Alex Scott, Julie Adenuga, Michael Dapaah, Jordon Ibe, Perri Shakes- Drayton, Tammy Abraham and Ryan Sessegnon.
A recent decline in youth service provisions, the increase in youth on youth crime and still unacceptably low levels of physical activity, it is a belief at Nike that sport should play a daily role in the lives of young Londoners and can be a positive vehicle for change.
Together, these new partnerships extend the purview of 'Made to Play', Nike’s global commitment to get young people to live happier, healthier and more successful lives.