As clubs splashed out during the summer in the hope that they would find the gems who would lead their sides to domestic success, there are inevitably those who fall flatter than Neymar under a gust of wind.
At both ends of the Premier League table, there have been acquisitions who simply couldn't replicate the kind of form that sparked their new employers into dipping into their pockets. For one reason or another, a select few signings have fallen hugely short of expectation, with the English top flight synonymous with some major flops over the years.
Here we take a look at a few of those said players who have missed the mark since swapping clubs last summer.
8. Caglar Soyuncu - Leicester
Widely tipped to join Arsenal last summer after it was reported negotiations were nearing the final stage, the Gunners will be pretty chuffed they didn't bring the Turkish centre half to north London after all.
The player still achieved his move the Premier League, joining Leicester for £19m from Freiburg. Touted very much as 'one for the future', the 22-year-old has failed to dislodge Wes Morgan, who happens to be 13 years his senior, and has only made seven appearances for the Foxes this season.
In a rare start for Claude Puel's men at Craven Cottage, Soyuncu had a chance to nail down his spot in the side but his mistake led to Fulham's opening goal, and he was subsequently dropped for the following match.
7. Ben Gibson - Burnley
It was a peculiar choice by Sean Dyche to equal Burnley's transfer record in signing Middlesbrough captain Ben Gibson for £15m, considering the solid partnership Ben Mee and James Tarkowski formed last season.
Similarly to Soyuncu, Gibson has found himself collecting dust on the Clarets' bench for much of the season. He has started one Premier League match this term, hardly covering himself in glory as Burnley lost 5-1 at home to Everton. His other start came away at Manchester City in the FA Cup, where, you guessed it, they conceded another five goals after getting hammered 5-0.
The decision to leave his hometown club may have proven to be somewhat premature for a player previously tipped for an England call up.
6. Adama Diakhaby - Huddersfield
It is a real statement of intent when a club of Huddersfield's stature part with £10m for a 22-year-old plying his trade in Ligue 1. When those kinds of sums get spent, you expect a return.
Unfortunately for the Terriers and Adama Diakhaby, no such return has materialised. Having joined from Monaco where he found the back of the net twice last season, he has had a bit-part role in Yorkshire and failed to live up to the hype David Wagner bestowed upon him.
New boss Jan Siewert has implemented the winger more frequently since his arrival, with the Frenchman showing glimpses of his talent against Arsenal recently. However, glimpses won't be enough to ensure survival for Huddersfield this season, yet neither will a return of no goals or assists in 11 top flight showings.
5. Alireza Jahanbakhsh - Brighton
It's not often Eredivisie players make the successful switch to the Premier League, and it's fair to say Alireza Jahanbakhsh is struggling as much as every other footballer who's made that transfer.
The Iranian became the Seagulls' record signing when he joined from AZ Alkmaar in July but his career has failed to take flight after seven months on the south coast. The winger contributed to no less than 33 goals in the Netherlands last year, but due to a lack of form, injury and featuring for his country in the Asian Cup, his time at the AMEX Stadium has been far less fruitful.
In his 14 appearances for Chris Hughton's Brighton, he is yet to score or assist, often resigned to an impact role off the bench which he's done with, well, not much impact.
4. Matej Vydra - Burnley
Having spent most of his career in the Championship, Burnley opted to give the Czech forward another crack of the whip in the Premier League, forking out £10.5m for the 26-year-old.
The season prior he had been the Championship top scorer with Derby, netting 21 times and convincing Sean Dyche to add a different kind of ethos up front.
With one goal in eight league outings, the ex-Watford man hasn't lived up to his billing, repeatedly finding himself left to watch his new teammates from the comfort of the Burnley bench. Furthermore, he fluffed a sitter of a one-on-one withEderson when the Clarets went to Manchester City in the FA Cup.
3. Mohamed Elyounoussi - Southampton
A remnant of the Mark Hughes era at the club, Mohamed Elyounoussi has dramatically fallen short of filling the boots left by Dusan Tadic's departure.
At a cool £16m, the winger arrived at Southampton from Basel on the back of netting 23 goals in 83 games in his last two seasons inSwitzerland. He was used heavily by Hughes prior to the Welshman's dismissal and somewhat less so under new manager Ralph Hasenhüttl, consigned to the odd outing off the bench.
His decision making in the final third is questionable and his effectiveness on the pitch slim at best, thus it comes as little surprise he hasn't scored or assisted for the club since the switch.
2. Adama Traore - Wolves
Shhh, keep this one quiet, because quite frankly I don't think he'd take too kindly to being added to this list. I mean just look at him, just look at the size of him.
Regardless of the Spaniard's monstrous frame, when he signed for Nuno Espirito Santo's side for a club record £18m, many expected great things from the 23-year-old speed merchant. Nobody can question the sheer strength and speed of the former Aston Villa man, but given the chance, he hasn't set Molineux alight.
He's featured 21 times in the league for Wolves, albeit predominantly as an impact substitute, and while he has shown flashes of his talent, it's not enough to warrant the hefty price tag. One goal and no set ups for his teammates deem him a disappointment thus far.
1. Fred - Manchester United
You couldn't blame most football fans for forgetting the Brazilian was still on the cards at Old Trafford, such has been his lack of involvement this term.
One thing that hasn't been forgotten, mind you, is the whopping £52m United paid to bring in the midfielder from Shakhtar Donetsk. Previously likened to his fellow countryman Fernandinho, he arrived with a reputation for robustness in midfield, an eye for danger and an ability to break up attacks.
Now, he can't even break into the Red Devils team.He's only featured ten times in the league so far, and was hooked off early in the second half in Ole Gunnar Solskjaer's first game in charge against Reading 48 days ago. Incidentally, that was the 25-year-old last involvement at Old Trafford, as well as being omitted from three of Solskjaer's matchday squads. Unequivocally, a flop.