Chelsea, Arsenal and Spurs, among others, have all been linked with Feyenoord's Orkun Kökçü in recent weeks, with all the sides in question keen admirers of the latest Dutch wonderkid.
The Netherlands has long been blessed with young and exceptional talent and, despite featuring mainly for the Feyenoord youth teams, the Haarlem-born player has already caught the attention of major clubs such as Borussia Dortmund, PSV Eindhoven and Paris Saint-Germain. So who is the new kid on the block?
Here are six things you should know about the Dutch ace.
6. He's Only 17
Despite attracting a host of admirers, the Dutch youth international hasn't hit 18 yet.
In the current climate, with clubs boasting such vast and meticulous scouting systems, it is no surprise that players this young are already on the radars of major European sides.
Born on 29 December 2000, the youngster still has plenty of development to go. However, teams from the Bundesliga and the Premier League are eager for him to continue his footballing knowledge outside of Feyenoord.
5. Plenty of Clubs Are After Him
Feyenoord boss Giovanni van Bronckhorst will have his work cut out keeping hold of his star, if reports are to be believed, regarding Kökçü's potential suitors.
Other than Arsenal, Chelsea and Borussia Dortmund, French giants PSG are supposedly monitoring the situation. Furthermore, on the other side of north London, Tottenham are reportedly entering the tug of war.
While still only 17, van Bronckhorst will presumably attempt to encourage the player to remain with Feyenoord where can can be assured of first team football. That said, it's not everyday league leaders from across Europe come calling.
4. He Is Already an Established Youth International
Born in Haarlem to Turkish parents, the playmaker has represented the Netherlands at Under-17, Under-18 and Under-19 level.
With new Dutch coach Ronald Koeman a well-known advocate of promoting youth, it seems inevitable that Kökçü will receive a call up to the senior side.
His awarding of the number ten shirt for the national youth team is surely high enough praise.
3. He Tore it Up for Feyenoord Under-19s Last Season
His progression into the senior side should come as no surprise, given his astonishing statistics for his side's Under-19s last season.
If scoring 17 goals wasn't impressive enough, the attacking midfielder racked up a ridiculous 34 assists for De Stadionclub.
It is this ability to both set up goals and find the back of the net himself that has, unsurprisingly, put major European clubs on red alert.
2. His Ability on the Ball Is Unquestionable
Having had a hand in 51 goals for the youth side last term, Kökçü clearly possesses raw talent with the ball at his feet.
Quick over short bursts and excellent close control with both feet, he's very much akin to Christian Eriksen, another Eredivisie export, in terms of his assists tally and technical prowess.
While still in the early stages of his development, there's no doubting he would prove a valuable addition to any squad.
1. He Had a Perfect First Team Debut
As previously stated, the Dutchman displayed his ability to assist and score for the Feyenoord Under-19s last season on a regular basis, thus prompting Giovanni van Bronckhorst to thrust him into the first team for an Eredivisie match against Emmen on 9 December.
Could the youngster replicate such form on the bigger stage? Oh yes.
Kökçü came on as a substitute during the match and picked up where he left off, bagging a goal and an assist on his senior debut. No wonder Arsenal and Borussia Dortmund sent scouts to the game.