The FIFA World Cup brings together some of the greatest footballers of this generation with one shared goal - to win the tournament and be crowned world champions.
However, its not just silky skills and deft touches that can catch the eye in Russia this summer.
From the bland to the bizarre, this year's finals promise to offer up some truly eye-catching kits, and so we've decided to rank the World Cup participants from worst to best kits...
Serbia's late decision to ditch Umbro in favour of Puma did little to help them with their World Cup kits.
Sporting a uninspired red home number that looks as generic as any Sunday league team, the designers at least attempted to mix up the away kit - slapping a gold-edged strip of the Serbian colours down the front.
Even then, it remains unimaginative and just doesn't quite do anything exciting.
Another generic kit selection, this time coming from Iran and partners Adidas.
Iran actually delayed the launch of their World Cup kits until recently, in an attempt to combat counterfeiting. A better way to deter counterfeiting typically is not to pick generic kits directly from the Adidas catalogue.
They did stick a drawing of an endangered Asian cheetah in a small white disc on the chest though, for...reasons. That's kind of creative.
That said, Switzerland's World Cup kit - made in partnership with Puma - might be the cautionary tale of what happens when designers are creative.
Adorning the chest of the kit is a complicated design meant to represent the topography of the Swiss Alps.
We'll just nod and agree, moving quickly on from a pair of kits that tried something truly bold, and just missed the mark...by several mountain ranges.
The white away kit at least isn't too bad, if somewhat uninspired.
Egypt last appeared at a World Cup in 1990, and their new Adidas home kit looks like it came into existence at around the same time.
The red design, subtly embossed with a checkered pattern, reminds us of times passed, and not necessarily in a good way.
The white change strip is straight from the Adidas catalogue - the latest Condivo design by the company, in case anyone was wondering.
Morocco, much like Iran, held back on revealing their World Cup kits until late on, in a bid to deter counterfeiting - a problem in the country.
However, just as Iran did, they then selected generic designs directly from the Adidas catalogue. It's unlikely the forgers will have much difficult replicating the kits.
Morocco's only saving grace with their kits; the red shirt and dark green shorts combination is still unique enough to make it interesting.
27. Costa Rica
Launched under the tagline "Declare your DNA" the red home kit is supposedly decorated with a subtle graphic designed to represent the DNA molecule.
Apparently the designers over at New Balance had never seen a diagram of a DNA molecule before though, because it is quite a different shape.
The white and black away kit is very generic and leads to a low ranking on the kit table for the Central Americans.
Tunisia's kit designers Uhlsport kept things incredibly simple, as they're known to do.
It's clean and with the slight design on the sides it looks marginally interesting, but it's hardly memorable and fairly unimaginative.
It does nothing wrong, but it offers nothing to set itself apart from anything else. It's a kit destined to be lost in the crowds.
Host nation Russia have combined forces with Adidas to produce their kits and have harked back to their Soviet era past for inspiration.
The Russian flag socks are great, but presumably the designer's pen must have slipped with the white arm designs, because why else would they logically cross onto the chest. It just looks weird.
Their away kit, whilst the colours are nice, features a random grid pattern design. It's fair to say its been a swing and a miss on kits for the hosts.
24. Saudi Arabia
Saudi Arabia's Nike kits win no plaudits for creativity or uniqueness in their return to World Cup football.
They're clean designs if unimaginative and the badge incorporates very nicely into the green away kit. A fancy green collar is as exciting as the white home strip gets.
Not bad, but nothing special.
Argentina's World Cup home kit is based on their 1993 Copa America number - the last kit in which the country won a major honour.
The iconic sky blue stripes have been adorned with some faint blocky chevrons by the designers, just to ensure while retro-inspired, it's a true 2018 kit. We think we'd have preferred just the traditional stripes.
The change strip Adidas have created features a black shirt with strange blocks creeping in from the sides in the Argentine colours. It looks like it should be being worn by the goalkeeper.
With Australia, Nike resisted the urge to just send the Socceroos in a plain gold kit.
Instead, they appear to have handed a dark green pen to one of the designer's young children and allowed them to scribble on the sleeves. It's strange, it shouldn't work and yet we don't totally hate it.
The away kit is a deep green with a shocking lime green slash across it and similarly bright numbering. If we were told it glowed in the dark, we wouldn't be surprised...
Panama have partnered with New Balance to produce their kits ahead of their World Cup debut.
The home kit plays it very safe. A simple, plain red number for La Marea Roja (The Red Tide) to live up to their name in.
The away kit is a bit more interesting, however. A white kit with blue decorations down the top of the sleeves, it also features an elaborate blue chevron pattern printed into the fabric of the chest.
It's unique and interesting and a great way to introduce yourself on the world stage.
Poland's kits are in their very essence simple in design, but that how the Polish kits have always been and it doesn't get messed with.
Despite that, the design works - even if we're still holding out judgement on the strange faint diagonal split - and the kit looks very clean.
It's not too memorable, but it isn't trying to be. It's a background kit, but one the Polish fans will lovingly accept.
No, Uruguay are not wearing the same kits from the 2014 World Cup.
It looks that way, true, as La Celeste unsurprisingly retain their iconic light blue shirts and black shorts and socks.
Though, to really mix things up, this year they've stuck a sun design in the middle of their chest.
Their away kit is entirely white, so spare a thought for the poor Uruguayan kit man...
Danish company Hummel have done their national team's kit for the World Cup, and they've done a nice job with them.
The red shirt has a subtle cross embossed into - apparently taking inspiration from the dress uniform of the Danish Life Guards. Unusual, but cool.
Whilst they have also inexplicably chosen to point out to fans where limbs are located on the body with the chevron designs on the shirts and shorts, the whole thing does come together to make the plain red kit that little bit more exciting.
Sweden go to Russia decked out in their traditional yellow and blue, with a no-nonsense approach to their home kit as usual.
Some faint diagonal lines are as exciting as it gets.
The away kit, however, is a bit more strange. Look closely, and it looks like three different patterns are battling it out underneath the dark blues, and yet from a distance it somehow works.
Croatia have ran with their usual red and white checkered home kit, though with much larger checks than we are used to seeing.
However, its with the away kit that the interest really lies this year. A black and deep blue variant, it looks really unique with the red numbers.
We're not thoroughly convinced by the red socks though...
Colombia have gone for a stylised version of their traditional yellow kit, with dark red and blue accents on the shirt.
It retains a retro-inspired feel like many of this year's Adidas kits, and will be paired with navy shorts and red socks in the tournament itself.
The away kit is a bold blue and orange number that, honestly, we think reminds us just a little too closely of something the Netherlands would have worn as a change strip rather than Colombia - you know, had they managed to qualify.
It's become a tradition in recent years for Mexico to wear dark green shirts and white shorts, though this time round they've forgone the spectacular central shirt graphic.
Some graded bars reaching in from the sides take their place in a fairly average home strip.
Their change kit is a white number with both a green and red bar across the chest. To us it looks more like a retro Hungary kit than Mexico, but it does actually have some heritage if you look back at their history of kits and the colours used.
Belgium are one of the many countries this year taking part in Adidas' obsession with retro-inspired kits. Problem is, they might have gone just a tad too retro with this one.
Based on their 1984 kit, Belgium's outfit this year sees a red shirt decorated with an argyle design. It's unique, but it just doesn't quite feel like a football shirt.
In the change strip, there is a debut appearance for yellow as a main colour and with the black and Belgian flag applications it looks brilliant.
Peru's kits aren't out of this world or overly exciting, but Umbro have done a real good job with them.
The sash might be simple, but it's an old-style design that just doesn't see the light of day too much any more, and with gold edging to accent it on these it really stands out.
Umbro have done a beautiful job, particularly with the red away kit, and shown the other designers this year just how you make simple designs work.
Iceland's kit designer Errea, making their first appearance at the World Cup finals, have come up with a novel design for Euro 2016 giant killers Iceland.
No, that's not a printing error at the top of the kit, but rather part of the unique design. We have found it strangely growing on us.
A white inverted variant serves as the change strip, and doesn't quite do it for us as much as the home kit, but not a bad debut effort all things considered.
Portugal are sticking with the port-coloured shirt and shorts with green socks which they won Euro 2016 in, and will be hoping it can have similar effects in Russia.
A clean design, their latest Nike creation features a subtle texture effect on the sleeves and shoulders. No, we don't understand why either...
A pure white away kit features small green crosses on the chest that get slowly bigger closer towards the middle.
Brazil stick firmly to the traditional with their Nike kits this year, not that anyone had expected anything to the contrary.
When you've got a footballing history as rich as Brazil's you typically don't mess with it. Though it should be noted the yellow is ever so slightly brighter a shade of the colour this year than previous.
Fans will be hoping their performances in Russia can be ever so slightly brighter too...or at the very least they don't lose 7-1 again.
Senegal are making their second World Cup finals appearance, after having reached the quarter-finals in 2002.
Teaming up with Puma for their kits this year, their home kit keeps their traditional white main colour, trimmed with green. They've also stuck a subtle, stylised graphic of a lion's head in the middle of their shirt because, well, it's cool.
The change strip is simply reversed, in a slightly darker shade of green, and is even nicer than the main version.
Spain's modernised version of their 1994 kit looks creative and eye-catching whilst still being clearly retro-inspired.
It's a nice addition to the World Cup kit collection, even if the squared numbers lead to some butchering of names - poor Alvaro Odriozola looked like half his name was made of numbers in a recent friendly.
The change strip is a pale blue-grey with bright red applications. It's bold and definitely fit with the designers' brief of an "unconventional" away kit but we definitely prefer the home version.
Nigeria and Nike combined to truly go bold this year in Russia with the home kit.
Shockingly bright and wild, the lime green, white and black design means the Nigerian players aren't going to go missing any time soon.
Perhaps a tactic to distract and disorientate the opposition, the Super Eagles have a much more mellow dark green change strip. Just in case anyone was already getting a migraine...
5. South Korea
Plain red shirt, black shorts and red socks. That sums up the simple South Korean home kit.
That's not where the excitement lies, though. The white away kit is decorated with a snaking pattern of dashes, starting red then swapping to blue half way down the chest. It's unique and beautifully designed.
Can we request a rule that the South Koreans are only allowed to play in their change strip. That's okay, right? We can do that?
After the widely hated kits of Euro 2016, it's great to see Nike and England get back to winning ways at least in terms of their outfits.
The white shirt with blue socks and red numbering looks stunning and iconic, and we think might just be one of the best England kits of the last few years.
Nike have done a brilliant job with the red away kit too, with a subtle St George's cross graphic adding that little bit extra to it.
There needs to be a shout out to England's retro-inspired training top too, because its one of the best any team has had for a long time.
Germany are another of the nations going down the retro-inspired route, with a kit based on their 1990 outfit.
For whatever reason the monochrome look really works, especially with the German national team badge. It also happens to show off the gold World Cup winners patch ever more, which we can't help but think wasn't an accident by the Germans.
Their away kit is a stunning modernised take on the blue-green kits of the 1990s. It's a strong showing from Die Mannschaft.
Plenty of Adidas' clients this summer have gone for retro-inspired kits, but Japan likely takes the victory over the furthest back they've gone for inspiration.
Known for their unique kits, the designers for this year's home strip used traditional samurai armour as their starting basis.
It looks unusual for a football kit, but we have to say they've made something genuinely beautiful. It's understated and yet striking.
The change strip is a pale grey and white number with a darker grey graphic on it and red numbering. It's nice, just not quite as nice as the home strip.
Nike can certainly be proud of at least one kit at the World Cup, after designing France's stunning home kit.
With a navy blue shirt, offset with royal blue sleeves and white lettering and logos it's without a doubt one of the best kits set to be on show in Russia.
The away kit for France falls a bit shorter, seeing as its pattern wouldn't look out of place decorating a bus seat. It's not a terrible kit, it just reminds us of public transport.