In their role as official Beer of the 2018 FIFA World Cup™, Budweiser have launched a series of unmissable experiences and euphoric moments of celebration for football fans in the UK to take the euphoria and celebration to the next level. 

The Bud Boat

As part of celebrating euphoric moments on and off the pitch for the tournament, Budweiser has created the Bud Boat – UK’s ultimate FIFA World Cup™ viewing experience.

Cruising down London’s iconic River Thames, the Bud Boat will be the heartbeat of the city’s FIFA World Cup™ celebrations. Hosting unrivalled screening parties, awesome DJs, and amazing bars – and more – the Bud Boat will be the place to watch your team play.

Bud Bot Light Up the FIFA World Cup

The Bud Bot

The UK’s no.1 most loved beer brand has created a Chatbot – aptly named the Bud Bot – to provide the ultimate FIFA World Cup™ guide for the UK’s football fans.

The Bud Bot will create a hub offering unique and exciting experiences; from a platform to vote for the official Man of the Match and enter once-in-a-lifetime competitions, to signposting Budweiser-stocking bars and stores, plus offering home deliveries of Budweiser to enjoy with mates whilst watching the game.

MatchPint partnership

To up the energy even further, Budweiser have joined forces with sports app MatchPint to offer something special following the biggest moments in the FIFA World Cup™. 

Whether it's a last-minute winner, or an absolute screamer, these 'Red Light Moments' will trigger a free Budweiser for fans, which can be claimed in thousands of bars and pubs via the MatchPint app. Fans can download the MatchPint app to claim their first Budweiser for £1.96 before Group G matches.

Fans can engage with the “Light Up the FIFA World Cup™” campaign through Budweiser’s #LightItUp social channels. Twitter: ​@BudweiserUK, Instagram: ​@budweiser, Facebook: ​@BudweiserUK or visit