Arsenal are soon to launch sports bar and restaurant in Shanghai this summer. Opening in June, the official-themed venue will include life size holograms of the club's players, and will showcase club memorabilia - including signed items.
Marketing is becoming an increasingly important part of the footballing business, and how a club's brand is exposed all around the world is being prioritised more and more by teams.
The latest move that Arsenal have made is over in China, with
Discussing the chance at working with the Gunners in their new venue (which will be situated at the
Vinai Venkatesham, Arsenal’s chief commercial officer, also had something to say on the matter (via Sportspromedia)
“This will bring our fans in China closer than ever to the team and give them an authentic Arsenal experience away from Emirates Stadium.”
The menu, influenced by English football's eating habits, will include fan favourites of fish and chips, burgers, and pies, along with a host of British and European food. The place will also showcase live screenings of matches and exclusive club content throughout the bar/restaurant.