Borussia Dortmund have banned half-and-half scarves from their Europa League tie against Red Bull Salzburg in a bid to combat the commercialisation of football.
German rivals RB Leipzig represent everything that Dortmund's values are against, and there is no doubt that the move is a sly dig at the Red Bull brand.
Three of #Borussia #Dortmund's next four games are against various Red Bull marketing constructs. The club's regular hardcore won't travel to either Leipzig today, nor Salzburg in two week's time. #BVB— Matt Ford (@matt_4d) March 3, 2018
[pic: @WAZ_Redaktion] pic.twitter.com/NNRpWrStUg
According to FourFourTwo, the official club stance is that Dortmund don't want their logo on any official club merchandise for the match, effectively banning the sale of official half-and-half scarves by the club.
Although street vendors will most likely find a way around it, the Red Bull brand will not profit out of Dortmund's reputation this way.
Borussia Dortmund's marketing director Carsten Cramer said: "W
Dortmund are refusing to sell half/half scarves for their UEL game with Red Bull Salzburg because it would bear a promotional logo.— TheFootballRepublic (@TheFootballRep) March 1, 2018
Why stop there? Why not stop selling them altogether? pic.twitter.com/qaFzp4PjAN