It is January once again and you know what that means? Rumours. Lots of them.
You'll read them, you'll get excited and yet 95% of them will never happen. But that's ok. Sometimes it's better to avoid some deals.
You know the names. They come up every time, again and again. The headlines entice, they intrigue. The YouTube reels look really good but trust me, you can do better.
Here are six overrated players you really shouldn't get excited about seeing your club linked with this window...
6. Gabriel Barbosa
Gabigol's nickname is becoming an albatross around his neck as the youngster continues to struggle to get anywhere near the pitch let alone the goal.
Signed for €33.5m from Santos in 2016, the 21-year-old forward(?) netted just once for Inter and rarely touched grass last season despite the revolving door policy for coaches at San Siro.
He is currently on loan at Benfica (where he has played just 43 minutes of football) but the links to various clubs around the world persist.
5. Alex Sandro
Alex Sandro is a good player with an impressive CV. He's a full Brazil international, a double Scudetto winer, a double Primeira Liga winner and he's lifted the Copa Libertadores. He even has an Olympic silver medal.
Yet...£60m or more for the full back seems like an excessive asking price even in today's I-don't-know-what-to-think-anymore market.
This season the player, who was admittedly a big part of the (almost) all-conquering Juve side of recent seasons, has had a dip in form so drastic that many have suggested that he has downed tools in order to force through a move to Chelsea.
However, if this is true, it may have backfired somewhat as the Blues' reported balking at the figure on the table suggests they too have had second thoughts about the player who gave the ball away 16 times in the Champions League group stage clash with Barcelona.
4. Jack Wilshere
See also: Mario Gotze and Marco Reus
There's no denying the boy's got talent but the constant management of injury issues mean he is most likely never going to reach the potential once predicted, particularly at the age of 26.
If there was ever a season for Jack to kick on, it was last year when a middling time at Bournemouth came to an abrupt end with a hairline fracture to his fibula.
While the links persist as his Arsenal deal runs down, there are younger, more consistent midfielders available with much less baggage and more humble contract demands.
3. Lucas Moura
Technically gifted, tricky and occasionally explosive with the ball, Lucas boasts most of the attributes you'd probably want in a top winger/wide attacker.
So what's the problem? Consistency and end product.
While he was once touted to have the same kind of career trajectory as Neymar or Philippe Coutinho (both of whom are the same age), 25-year-old Lucas has struggled to prove himself as anything more than a peripheral figure at Paris Saint-Germain, where he has been since 2012.
Ironically his most productive season came in 2016/17, when a surprise failure to lift the title led to a summer spending spree by the club which has seen him further marginalised.
Man Utd are among the clubs that continue to be linked, but honestly is he any better (or even as good as) Anthony Martial, Marcus Rashford or the in-form Jesse Lingard? Nah. Not really.
2. Nicolas Gaitan
It is said that when Sir Tim Berners Lee first created the World Wide Web, the very first page that ever existed was a transfer story linking Nicolas Gaitan to six Premier League clubs.
Now at 29, the Argentine winger continues to be a source of fascination and (easy clicks) for football news sites. However, the fact remains, he is not actually really all that brilliant.
While the links to Man Utd have become less sincere, Southampton and Watford...and Everton are among the latest to supposedly take an interest in Gaitan following a struggle to kick on from his €25m move from Benfica to Atletico Madrid in 2016.
Like Lucas Moura, Gaitan has struggled to live up to the early promise and relished being a big (if not prolific) fish in a smaller pond at Benfica. With a just five goal contributions in the last 18 months, there are definitely better options out there.
1. Javier Pastore
Javier Pastore is one of those players who looks like he should be a real superstar.
He is tall, elegant, South American and plays for one of the world's biggest clubs.
Yet, despite the looks, the early hype, the goalscoring seasons at Palermo and the early days at PSG after the big move, it has never quite happened for the Argentine not-quite-winger-not-quite-playmaker.
His inability to cross and lacklustre work rate has always been a worry and, at the age of 28, he is unlikely to grow into a dominant creative force for a top club or be hard-working enough to drop down a level.
He recently insisted he has no intention of leaving PSG, which may prove a blessing in disguise for those linked with his signature.