Since finishing 7th in the Premier League last year, it's fair to say that West Ham United have undergone a significant regression in the current campaign. It is, therefore, no surprise that manager Slaven Bilic is looking to make necessary reinforcements in the coming transfer window.

According to The Sun (h/t  HITC), West Ham has joined the race for Sunderland goalkeeper Jordan Pickford. Pickford, along with striker Jermain Defoe, has been a standout performer for the Black Cats this season, attracting the attention of a number of other clubs in the process.

Those said to be interested are not just bottom-half teams, though. In fact, the list includes top clubs such as Arsenal and Tottenham in addition to the likes of Everton. 

The report goes on to indicate that, should Sunderland get relegated, Pickford would become available for £15m. Such a significant sum may seem too hefty, given that Pickford is yet to prove himself over an extended period of time. However, the 23-year-old has time on his side to fully develop and could be worth considerably more in the future.

West Ham's interest in Pickford is certainly not a staggering revelation. Current Hammers goalkeepers Adrian and Randolph have failed to put together consistent performances. 

Moreover, the duo is on the latter end of their careers and purchasing a more long-term option would make sense in terms of both financial and footballing factors.