He's not the first to have done it, and he almost certainly won't be the last, but John Swift's accidental f-bomb after Reading beat Leeds on Saturday was one of the best in recent years.
It was also forgivable, given the circumstances. The 1-0 win, which came courtesy of
Swift was quick (or swift) to apologise for his mistake and looked slightly embarrassed when he realised that he'd just blurted out "f*** it" live on TV.
So far this season, Swift has contributed with seven league goals from midfield for Reading. He'll be hoping to add to that - and to avoid post-match interviews - as his side hunt for promotion.