Premier League clubs have money to burn after a new television deal worth in excess of £5bn kicked in this summer, with clubs up and down the country seemingly breaking their transfer records at will, several more than once.
As many as 12 different sides took their own spending to new levels over the last few months.
Everton and Tottenham, while not setting new records, also went very close to breaking new ground with the signings of Yannick Bolasie and Moussa Sissoko respectively. The latter actually would have been a new record for the Toffees had he not pulled at the las minute.
12. Burnley - Steven Defour; Jeff Hendrick
Burnley were fairly reserved for most of the transfer window after returning to the Premier League, targeting quality over quantity.
But in Steven Defour for £7.5m, a player once linked with Manchester United, and Jeff Hendrick for £10.5m, a player who shone for the Republic of Ireland at Euro 2016, the Clarets have two new individuals that
11. Hull City - Ryan Mason
After a summer of limited transfer business thanks to uncertainty about manager (now-ex) Steve Bruce, followed by upheaval with regard to the club's ownership situation, Hull splashed out a record £13m on Tottenham midfielder Ryan Mason a day before the deadline.
The previous top mark had been the £10m spent on Abel Hernandez back in 2014, with the one-cap England international tasked with adding depth and bringing more Premier League experience to the squad at the KCOM Stadium.
10. West Bromwich Albion - Nacer Chadli
West Brom had hoped for a record breaking final day of the transfer window with hopes of landing Ignacio Camacho for £15m and maybe even William Carvalho for more than £20m. But as it was the Baggies' top fee was raised by just £1m when Nacer Chadli arrived.
The Belgian cost marginally more than Salomon Rondon did last summer and will be hoping to get back to the form that saw him score 11 Premier League goals for Spurs in 2014/15.
9. Sunderland - Didier N'Dong
Sunderland enjoyed great success when they raided Lorient for Lamine Kone in January and went back to the Ligue 1 club on deadline to land 22-year-old Gabonese midfielder Didier N'Dong for a new Wearside record.
The £13.6m fee was marginally more than the £13m the Black Cats paid for former top buy Asamoah Gyan back in 2010 after the World Cup in South Africa.
8. Watford - Isaac Success; Roberto Pereyra
Having been linked with Isaac Success for a number of months, Watford finally paid Granada a club record £12.5m in July to secure the young Nigerian's services ahead of what will be a tough second season in the top flight.
The fee surpassed the previous records paid for Adalberto Penaranda, currently on loan at Udinese after spending last season with Pozzo-owned Granada, and Abdoulaye Doucoure.
But the Hornets then moved again, pushing the record up to £15m when Argentine international midfielder Roberto Pereyra arrived from Juventus. He made an immediate impact with a well taken goal on his debut.
7. Bournemouth - Jordon Ibe
Jordon Ibe's record transfer from Liverpool to Bournemouth shows just how far the market has travelled over the last 20 years. The £15m that the Cherries spent on the young winger would have bought Alan Shearer for a world record price in 1996.
For Ibe, the move south is an opportunity to resurrect his career and play regular football after his development stalled at Anfield last season. He was billed as a natural successor to Raheem Sterling, but failed to establish himself and now must justify his reputation.
6. Swansea City - Borja Baston
t's been all change up front for Swansea since the end of last season. Alberto Paloschi, Bafetimbi Gomis and Andre Ayew have left, while Eder's loan to Lille was made permanent. World Cup winner Fernando Llorente arrived from Sevilla, and the Welsh club later put up a record £15.5m to land Atletico Madrid forward Borja Baston.
The Madrid-born striker was a hit in La Liga with lowly Eibar during a loan spell in 2015/16, netting 18 times, only one fewer than Gareth Bale and just four less than Antoine Griezmann.
Injury has so far prevented him from making his debut.
5. Southampton - Sofiane Boufal
Southampton's £16m record capture of Lille star Sofiane Boufal can perhaps be traced back to Claude Puel's history with the French club. The new Saints boss was in charge at Lille for six years and took the team back into the Champions League.
Moroccan international Boufal, considered one of the top talents in France, had been courted by a number of Premier League sides and takes over forgettable flop Dani Osvaldo as the most expensive player in Southampton history.
4. West Ham United - Andre Ayew
West Ham's determination to make a splash in the transfer market this summer led them to spend just over £20m on Swansea forward Andre Ayew, a real Premier League hit after his free transfer from Marseille only last year.
Prior to that, the Hammers' record buy had been Andy Carroll. But the kind of big-little partnership that Ayew enjoyed with Bafetimbi Gomis in south Wales at the start of last season will have to wait as the Ghanaian already has a long-term injury.
3. Crystal Palace - Andros Townsend; Christian Benteke
Crystal Palace set a new club record last summer when Yohan Cabaye arrived from Paris Saint-Germain for £10m, the first time the Eagles had paid eight figures for a player.
That record was then taken up to £13m to bring Andros Townsend from Newcastle in early July, but the Palace hierarchy saw fit to completely smash it only a few weeks later when Christian Beneteke was signed from Liverpool.
An attempt to buy Michy Batshuayi for more than £30m had been made before the Marseille youngster chose Chelsea, but the Eagles then landed Benteke for £32m including add-ons.
2. Leicester City - Nampalys Mendy; Ahmed Musa; Islam Slimani
Having been crowned Premier League champions in May, Leicester went big this summer, breaking their transfer record three times, and completely shattering it, in fact almost doubling it, on the third and final occasion.
First came Nampalys Mendy, a £13m signing from Nice to fill the void left by N'Golo Kante's departure. That was quickly followed by Ahmed Musa joining for more than £16m from CSKA Moscow, with the £30m arrival of Sporting CP's Islam Slimani on deadline day to finish off.
A further move for Euro 2016 winner Adrien Silva that would have seen the Foxes' record broken again never quite materialised after no second deal could be agreed with Sporting.
1. Manchester United - Paul Pogba
Manchester United's £89m capture of Paul Pogba saw the return of a player that the Old Trafford club let go for just a negligible compensation fee four years ago. But after becoming one of the biggest footballing names on the planet, the Frenchman believes he has unfinished business to complete in England.
The move not only smashed United's own previous transfer record of £59.7m, the price that brought Angel Di Maria to the Premier League in 2014, but also the world transfer record - only the second time since 1952 that an English club has made such a big statement.