Arsenal chief executive Ivan Gazidis claims that the board's faith in manager Arsene Wenger isn't solely from past success, speaking with ESPN.
It is instead Wenger's continued commitment and drive, accompanied
But after 12 years without a league title fans have begun to turn their back on the North London club, refusing to watch the team as long as Wenger stays in charge.
The club has failed to mix within the European elite after being knocked out of the Champions League at the Last 16 stage six years running.
The upcoming season is looking to be Wenger's last, as he enters the final year of his three-year-deal and celebrating 20 years in charge at the club. Gazidis however, has bundles of confidence in the Frenchman.
Speaking to ESPN, Gazidis said: "I don't have a nostalgia for [Wenger], and the board doesn't have a nostalgia for Arsene, that's not why we believe in him. This isn't a football club that looks backwards. This is a club that looks forwards and is always, always pushing the boundaries of how we can progress.
"That's why we built the new stadium. That's why originally we hired Arsene Wenger and that's why we're keeping him engaged and involved in the project that we've embarked on.
"What I see is a manager who is deeply committed to this football club, devoted to it, continues to think about the long term."
Gazidis also revealed that perhaps Wenger needs to up his game on the transfer market, but admits that's not to blame for failure, as he goes on to say:
"We haven't been falling behind, but we haven't been able to get that extra few percentage points that we need to achieve what is our goal. And our goal is not to be consistently in the top four.