Brighton & Hove Albion striker Tomer Hemed has admitted that he and his team-mates will be expected to challenge for automatic promotion in the Sky Bet Championship this season, after falling in the play-offs last season. 

Sheffield Wednesday v Brighton & Hove Albion - Sky Bet Championship Play Off: First Leg

Chris Hughton's side's threatening quick interchanging and link up play will be something teams will be aware of, and will make it difficult for the Israeli and his team-mates.

The Seagulls forward is hopeful that his side can use last season's heartbreak as motivation and confidence ahead of the new campaign.

Hemed told the ​club's official website:  “We start the season in a different situation. Last year, I had just signed for the club, spoke about promotion and then saw how people reacted.

“Maybe they thought it was not possible, but this season more people will think like me and know that our team is good enough to fight for promotion. 

“Of-course everyone knows how close we were to achieving it last season, but when we start the new season, we just need to take the good things from last year and hope it gives us more confidence and motivation to do it better. 

Brighton and Hove Albion v Fulham - Sky Bet Championship

“All the teams and media will probably look at Brighton differently. It might make it more difficult for us, but last season was also difficult too. 

“Now we are in a different position, but it can’t let it affect us and we need to do the same work as last season. We had a very good season and there are many things we did take from it and learned what we need to do better.”