The Top 20 Most Popular Footballers by Brand

Brandtix have released a list, compiled via a sophisticated algorithm that measures performances on the pitch, social media presence and the fan view of an athlete to determine the value of their brand.

As board member Reggie Bradford explains, Brandtix "marries professional soccer players’ performance statistics with their social media scores to create an index of the value of their brands, a sort of Nasdaq of footballers, marketed to interested parties such as agents, broadcasters, and owners."

Everything is taken into account, for instance, Gerard Pique's relationship with Shakira earns him major plus points.

With that in mind, here are the top 20 most popular players by the value of their brands.

20. Cesc Fabregas - Chelsea