Serie A

Viacom18 Win Broadcast and Digital Rights for Serie A in India

Mudeet Arora
Viacom 18 has won broadcast and digital rights for Serie A in India
Viacom 18 has won broadcast and digital rights for Serie A in India / Visionhaus/Getty Images

Viacom 18 has announced today that it has acquired the rights for broadcast of the Italian Serie A on their TV channel as well as OTT platform for the next three years.

The new Serie A season will kick off on August 21 at 10pm IST. All matches of the league will be shown live across Voot, Viacom 18's TV channels and Jio TV.

Gourav Rakshit, Chief Operating Officer, Viacom18 Digital Ventures, said, "One of the core propositions of our network is the promise of variety in content. Sports is a whitespace that we have been consciously experimenting with for some time now.

"The response to our initiatives, thus far, has been very encouraging. Italian Serie A is one of the most exciting & competitive leagues in Europe and we are excited to bring it to our viewers across digital and broadcast platforms.”

The Italian Serie A was voted as the World’s Best National League in 2020 by the International Federation of Football History and Statistics.

The league features some great players like Cristiano Ronaldo, Zlatan Ibrahimovic, Alexis Sanchez, Paulo Dybala and many more.

As quoted by APN News, speaking further, Ferzad Palia, Head – SVOD and International Business, Viacom18 Digital Ventures said, "We are delighted to host the Italian Serie A across our network. The league enjoys great affinity with football lovers in India. Some of the world’s top clubs, coaches and players make the Serie A stand out as one of the best leagues in the football world. We are confident of growing the fan base through a slew of initiatives that are lined up."

Viacom18 has also entered into a partnership to showcase the Spanish La Liga on their network. More info on this will be available in due course of time.

Amikam Kranz, Vice President Media Sales and Operations, Infront said, "This is the start of what we hope will be a positive relationship between Infront and Viacom18. Serie A already has a significant resonance with Indian football fans and this will help us further grow the audience in the country. We believe this is the beginning of what we hope will be a promising future."