Social media has become a very important tool in present day with almost a majority of the top footballers not only using it to connect with their fans but also earning via it courtesy of sponsorships and promotions of brands.
Digital growth agency, Love UX recently revealed the highest-paid footballers from Instagram posts in 2021 and here, we take a look at the top five.
1. Cristiano Ronaldo - £19,119,972
Cristiano Ronaldo is without doubt the most popular footballer on social media and the striker is number one when it comes to earnings from Instagram - with the Portugal skipper earning a staggering £19,119,972 last year.
The 36-year-old earned over £562m for every post he issued to his 389m followers in 2021, counting brands like Herbalife, Therabody and Nike among those that he promotes.
2. Lionel Messi - £17,192,420
Ronaldo's long-term rival, Lionel Messi comes in second after earning a staggering £17,192,420 last year which comes to around 409k for each post.
The record seven-time Ballon d'Or award winner who moved to Paris Saint-Germain last summer will look to move up this list in the near future.
3. Neymar - £12,382,070
Neymar might have not lived up to the expectations place on him, but there is no doubt that he remains extremely popular on Instagram with the Brazilian earning £12,382,070 in 2021.
The PSG star signed a new deal worth £22m with PUMA last year, which meant that he ended his 15-year contract with Nike.
4. Ronaldinho - £3,013,577
Ronaldinho earned more than 3m through social media partnerships despite retiring in 2015, with the Brazilian also travelling around the world as the brand ambassador of his former club, Barcelona.
The 41-year-old continues to pull in big crowds whenever he returns to watch football games in stadiums.
5. David Beckham - £2,742,894
David Beckham is one of the most widely recognised figures in the history of football, with stardom following him throughout his career. It is easy to see why he continues to earn big money on Instagram as he remains the face of a number of international brands while also owning MLS side, Inter Miami CF.