Argentina and Paris Saint-Germain superstar, Lionel Messi is widely considered to be the greatest player in the history of football, with the striker winning numerous professional and individual honours during his career so far, including a record six Ballon d'Or awards.
Messi is one of the most popular athletes in the globe and sign of it was seen during his debut for PSG against Reims on Sunday - with the game averaged around 2 million viewers in Spain, making the most-watched French football game in the country ever.
The 34-year-old's PSG debut was broadcast on the free-to-air channel Telecinco in Spain, with figures revealing that the game had an average audience of 2.2 million viewers, making it the most-watched programme in the country Sunday.
In total, over 6.7 million people tuned in to watch PSG's win at some point, while his former club, Barcelona's game in contrast which was on pay-per-view television, averaged only 591,000 viewers.
As per ESPN, the PSG game was also shown live on the Twitch channel of Ibai Llanos, a Spanish streamer and esports commentator. His broadcast drew an average audience of over 300,000, peaking at 500,000. The total number of people who tuned in to the stream topped 2 million.
The rights for the French league were bought by Messi's former team-mate, Gerard Pique with the report going on to state that the Spaniard's company, Kosmos has plans to sublicense the rights - with Telecinco and Llanos only securing access to Messi's debut.