La Liga

LaLiga Gaining Viewership and Popularity Among Audiences in the Indian Subcontinent

Arjun Singh Devgan
FC Barcelona v Atletico de Madrid - La Liga Santander
FC Barcelona v Atletico de Madrid - La Liga Santander / Quality Sport Images/Getty Images

The Spanish LaLiga is one of the best leagues in the world with fans from all over the world tuning in to watch the likes of Barcelona, Real Madrid and Atletico Madrid in action and what has made it even better this season is that it has been extremely competitive.

India has become a big market in terms of viewership for LaLiga in recent times, with the authorities too admitting confirming that fans in the subcontinent are glued to their screens when it comes to watching the stars in action.

The two key clashes—FC Barcelona vs Atlético de Madrid and Real Madrid vs Sevilla FC—saw a cumulative viewership of 4.7 million on LaLiga Facebook watch over the weekend, and what helped is that the kick-off times of these matches were at a suitable time for Indian audiences.

As per Mint, a total of 3.5 million viewers tuned into watch FC Barcelona take on Atletico de Madrid on 8 May (kick-off 19.45 IST) followed by a viewership of 1.2 million for the game between Real Madrid and Sevilla FC on 9 May post midnight (kick-off Monday 00.30 IST) .

“We always knew that India is a sport loving nation with a strong reverence to key clashes and the recent viewership numbers are a testimony to the fact. The current standing of the points table makes it even more interesting for passionate football fans to tune-in to watch their favourite teams battle it out to clinch the title. We have also witnessed a strong and steady growth in viewership over the past couple of seasons, which makes LaLiga’s outing in the Indian subcontinent encouraging and worthwhile," managing director of LaLiga India, Jose Antonio Cachaza said.

The Indian market will only grow exponentially in the future which represents a good opportunity for other leagues, considering that football as a sport in the country is getting even more popular on a daily basis.