Indian Super League

ISL: Odisha FC Sign Kit Sponsorship Deal With Danish Sportswear Brand 'hummel'

Arjun Singh Devgan
India v Bahrain - AFC Asian Cup Group A
India v Bahrain - AFC Asian Cup Group A / Matthew Ashton - AMA/Getty Images

Indian Super League (ISL) side, Odisha FC signed a kit sponsorship deal with Danish sportswear brand, Hummel on Tuesday, 4 August ahead of the upcoming 2021/22 season - in a move which is very big for the Indian club.

Hummel who are one of the most recognised team sports brands in the world, have a proud history when it comes to sponsorship in sports, most notably football and handball. The Danish brand were involved in deals with the likes of Real Madrid, Tottenham Hotspur, Aston Villa, Benfica and the Denmark national team in the past and continue to sponsor Everton and Southampton among others.

“The announcement marks the beginning of a new and exciting relationship and all of us at Odisha FC are proud to become hummel’s premier partner in India. It's important that we work with brands that share our ambition and hummel's commitment is aligned with our vision for Odisha Football Club," Odisha FC Club President, Mr Raj Athwal said when asked about the partnership.

"Venturing into team sports in India is integral to our growth strategy and we are delighted to be starting this new agreement with Odisha FC. We look forward to developing a mutually beneficial relationship," hummel, India & SEA Director, Soumava Naskar said.