Social media at present plays a big role not only in the lives of footballers, but also among clubs - who jostle to get more views and gain more followers on their various social networking handles.
Having good social networking handles ensures that a large number of people get your messages and posts, while also showing how popular a particular club is off the pitch. Here, we take a look at the five clubs with the most followers on Instagram.
1. Kerala Blasters - 2.1 million
Kerala Blasters are not only one of the most popular clubs in the ISL, but also the most followed club on Instagram. They unfortunately are yet to win a league title, having come close in 2014 and 2016 - only to lose in the final.
2. FC Goa - 338k
The first ever Indian club to qualify for the AFC Champions League, FC Goa have been impressive in recent times - winning the 2019/20 title, and finishing as runners-up twice.
Goa is known for it's love of football, hence it comes as no surprise that they are widely followed on social media.
3. Chennaiyin FC - 305k
Chennaiyin FC are another club who enjoy a good fanbase, with most of their home games usually sold out. They have been good on the field too, winning two league titles and finishing as the finalist in the 2019/20 season.
4. ATK Mohun Bagan - 265k
Initially known as Atletico de Kolkata, they were rebranded as ATK Mohun Bagan in July, 2020. ATK merged it's brand with footballing giants, Mohun Bagan and in their first season since then, they finished as runners-up in the 2020/21 season.
5. Bengaluru FC - 262k
Bengaluru FC have one of the most vocal fanbases in India, with both players and the management acknowledging their support in their success - often calling them as "The 12th Man".
Bengaluru are one of the most successful clubs in the ISL, having won the league title once so far.