The first-ever eLaLiga challenge has been launched in India in association with Hero Vired, and will be held between April 9-26.
Spanish legend Luis Garcia inaugurated the competition at an event in Delhi on Monday. Registrations for the tournament are already open, and the finale of the eLaLiga Trophy will be held live on May 8, 2022.
Speaking about the tournament, Jose Antonio Cachaza, the managing director of LaLiga India, said, “At LaLiga, we always look at partnering with leading brands, and that’s why we chose Hero Vired as our official Knowledge partner to bring this internationally acclaimed challenge to India.
"Our shared vision and a mutually rewarding relationship bring the best of education and sports worlds together and complement one another. Creating a meaningful connection with the target audience that has shown a craving for football, Hero Vired will help LaLiga reach new audiences through this challenge and association.”
The eLaLiga challenge will feature amateur players and influencers pan India, as players will compete in online tournaments and the best participants will stand a chance to win official LaLiga merchandise and a ‘Money Can’t Buy Experience’ to Spain.
Garcia was full of praises for the initiative. "It's a great initiative. eLaLiga, powered by Hero Vired, is a fantastic opportunity because it's a big chance for fans here to get involved," he told Goal.
"Boys and girls like to play video games - to have a chance to feel what it is playing football, making their own career, compete against each other and win prizes.
"The big prize is I think, one of the winners will get a chance to travel to Spain. So I think that is massive and also, e-sports is the future. I grew up with a ball on my feet and now I see my kids with digital gadgets in their hands.
"So, this is what the new reality is. We need to understand that this is the way it is moving forward. It is a great initiative that eLaLiga is arriving in India."